I am Andreea Dascalu, working in international promotion at Global Records and doing all things music PR and Marketing on the side 🙂 My background is focused on popular musicology, having graduated from the University of Groningen with a BA in Arts, Culture and Media (Music, Film and Cultural Entrepreneurship). My BA Thesis “Take a Byte: Janelle Monáe’s Dystopian Dirty Computer World and the Intersectionality of the Cyborg” was awarded the 2021 IASPM Benelux Student Conference Award.
Upon graduation, I started working as a freelance PR and Marketing specialist in the music industry, securing strong collaborations with showcase festivals (Mastering the Music Business, FutureEchoes) and European and US-based bands and artists (Piqued Jacks, Baker Grace, K RHEN, Elven Bird, Hudson Royal Entertainment etc.).
I managed to create a large network of entertainment and media professionals from all around the world through my extensive networking sessions and presence at conferences, which led me to numerous opportunities I had previously never imagined, such as being the community manager for the Eurovision 2023 San Marino representative, coordinating meet and greets with fans, and being a speaker and interviewer during last year’s MMB (Mastering the Music Business) Showcase festival in Bucharest. Moreover, through my acceptance in the prestigious Grammy U community of young professionals in the music industry, an initiative powered by the Recording Academy, I had the chance to attend this year’s Grammy Week in Los Angeles, where I connected with top industry professionals and artists.
I have quite a vast experience in the music industry despite still being relatively at an early stage in my career.