Ella Ioana entered the music industry in 2013, during her internship at Universal Music Romania.
At the end of the internship she decided to stay with the company where she worked as project manager and PR for several important projects in the label’s roster, but felt that she truly does what she likes most when she joined the radio department as radio-plugger.
At the moment, she handles the local and international catalogues, pitching them to playlist managers.