Munyaradzi (Munya) has dedicated his professional life to the business of music and entertainment. He is the founder of Kreeyate Africa and is also currently employed as A&R Manager: Africa for Sony ATV Music Publishing South Africa. With over 10 years experience in the music and entertainment space he also has vast experience in the sourcing, licensing, curation, creation, monetization and distribution of audio and visual content. He has extensive experience across the continent due to directly engaging with mobile and online platforms, independent record labels, artists and publishers.
Kreeyate is a dynamic creative entertainment marketing agency which exists to bring exceptional, conscious driven and unique entertainment content from Africa to the World. On a mission to educate creatives on the importance of copyright Munya has recently launched the “Happy Endings” initiative. A after being inspired from watching the biggest copyright infringement case which was about South African musician, singer and composer Solomon Linda while studying at Academy of Sound Engineering. Munya also watched Netflix’s The Lion’s Share which further motivated him to do the project of remaking the song “Mbube” and ensuring that the wrong that was done in the past is not repeated.
Additionally Munya is gearing to launch an educational platform purely focusing on music business called www.MOTIAfrica.com. M.O.T.I that stands for masters of the industry sole purpose is to provide all the information required for any creative wanting to enter the music industry.
Further, as an employee of Sony ATV Music Publishing, Munya has given presentations and attended key forums centered around copyright across South Africa, Angola, Uganda, Ghana and Nigeria.
Before joining Sony, Munya was employed as the Head of Licensing for the Composer, Author and Publishing Association of South Africa. Prior to that he was the Head of Operations: Africa at Content Connect Africa from 2009 – 2019 and prior to that he was the Head of Marketing and Promotions for Putumayo World Music in South Africa from 2007 to 2009.