Andrei Alexandru Galan is the PR & Social Media Manager of Live Nation UK and a doctoral associate teaching staff at the Faculty of Communication and Public Relations, SNSPA.
Passionate about music and with extensive experience in the field of communication and event organization, focused on PR and Social Media, for more than 13 years, he implements and manages online and offline campaigns for local and international artists, focusing on innovative trends of marketing and digital strategies. Before joining the UK projects, affiliated with the BBC and ITV stations since 2012, he worked with different artists and helped them integrate various digital communication projects. Together with the biggest company that organizes international tours, he has worked for artists such as Usher, Adele, Coldplay, Bruno Mars, Celine Dion, Mariah Carey, Beyonce, Justin Timberlake, Pink, Jessie J, Ariana Grande, Cher, Rita Ora, Sam Smith and many others, and for 9 years he has been part of the production team of the show of the most important British music awards, the Brit Awards.
Andrei is mainly interested in crisis management and their impact in the digital environment. As a consultant, his expertise lies in crisis communication, strategy, social media, monitoring and performance measurement. Whether it’s a superstar or a super brand, all artists wanted two things: relevance and reputation. He advised all the artists he worked with that these two very important points are the key to long-term success.