I have been in the music industry for more than 6 years, currently being the Vice-President of the A&R department for Global Records Group and Head of Global Publishing. I’m overseeing our music releases, talent’s development with the help of our great on-growing A&R team, as well as new talent signing overview. I’m also focusing on growing our international roster and releases in the Western Market, in which we opened our new offices (Berlin).
Q: How does the music industry look like to you in 2024?
A: Dynamic, with lesser musical boundaries and strong tendencies to cross-genre experiences. 2024 feels like it might be a landmark year for how the musical landscape shapes in the following years, especially noticing the ground-breaking technological advancements, as well as the easier access to music throughout the digital platforms.
Q: What are the main challenges that a young person faces when starting out in the current music industry (in Romania)?
A: Breaking through the noise might be tough. It’s important to be consistent, open and able to adapt to the market landscape, as well as finding a sweet-spot between the authentic-self or the talent you’re working with and the audience’s needs.
Q: What is the professional achievement of which you are most proud?
A: There are multiple angles to look at your achievements as an A&R. To mention a few:
- having contributed to the careers of amazing talents from the first demo to being on stage in front of thousands of people or having their music heard everywhere;
- having contributed to music that generated more than 1.5B streams and views in the past 5 years, as well as 50+ radio hits in the CEE region;
- growing and mentoring our A&R team for impactful success stories with our talents, which already happens.
Q: How does the future of the music industry (in Romania) look like to you?
A: Very open, dynamic, limitless and full of opportunities!
Q: How did you break into the music industry?
A: I joined the music industry almost 6 years ago. It’s been a process of being involved in more and more exciting projects and music that generated success and reached more and more people. A defining moment when I realized I could directly contribute and have an impact within the music industry was when I brought in the first hit song for one of our artists, which occurred roughly 2 months after I’ve started my first steps in the industry.
Q: What piece of advice would you give to a young person dreaming of working in the music industry?
A: Stay curious, be consistent, don’t put limits to yourself and enjoy the ride!
