Group Creative Director with 10 years of advertising experience, Rusu has a background of Art Direction which makes him also the go to leader of Visual Communication across McCann divisions.
He started his professional journey in the Cannes Lions office in Romania and ever since he’s had creative excellence as guide in all his work, which now exceeds the advertising world and jumps into entertainment and production. He’s also passing the passion forward by teaching in The University of Bucharest and having fresh minds fall in love with visual concepting one seminary at the time.
With hundreds of campaigns on clients like Vodafone, MasterCard and CocaCola, his work has been awarded is shows like Cannes Lions, Golden Drum, One Show, Effie and many more, with the latest addition to the pack being McCann’s first Gold Lion in e-commerce. He’s also no stranger to being part of juries himself, having contributed to global and regional competitions. And there’s more to come as his everyday goal is to challenge every brand act and turn it into a valuable piece of creativity.