Alina Bălan is a communication and public relations specialist whose journey in the music industry began during her university years. Driven by a passion for storytelling, music, and writing, she started her career in editorial media as an editor at Zile și Nopți magazine, where she interviewed artists and covered the Romanian and international music scene.
She later joined the Women in Music Mentorship program, an initiative supporting the professional development of women in the music industry.
For three and a half years, Alina worked as a PR Manager at Global Records, overseeing communication and promotion for a diverse roster of artists such as: Irina Rimes, Minelli, Holy Molly and Erika Isac.
Alina currently leads the communication department at Watermelon Agency, where she develops communication strategies for artists, as well as special projects and collaborations with brands. Alongside her work in PR, she remains connected to editorial work, continuing to write and document projects shaping today’s music landscape.