Jan “Hage” Hagerodt has spent more than a decade connecting artists, audiences, and music communities across Europe. As the founder of Spider Promotion, the Hanover-based booking and management agency he launched in 2013, he has built a reputation for discovering emerging talent and helping artists develop sustainable international careers.
Today, Spider Promotion represents more than 40 artists from across Europe and beyond, organizing over 700 concerts each year. From intimate clubs to major festivals, Jan believes that live music has the power to bring people together, spark cultural exchange, and create lasting connections across borders.
Known for his hands-on approach, genuine enthusiasm, and extensive network, Jan is passionate about supporting independent artists and creating opportunities where great music and great people meet. Whether booking tours, managing artists, or speaking at industry events, his work is driven by a simple philosophy: invest in talent, build meaningful relationships, and let the music do the rest.