As Head of Label for Global Records Group, her goal is to provide artists with all the tools and services they need to reach their full potential.
Thirteen years ago, she decided to make a surprising career change, moving from oil and gas consulting to PR in the music industry. She was an active player not only in creating the structure that facilitates a smooth workflow in the company, but also in building and motivating a team that she is very proud of and without whom she could never have evolved so much. In the Global Record Group there are more than 70 employees, with an average age of 26 years – intelligent, passionate, motivated and radically open to everything new, creative ideas and alternative strategies.
Together with the team, artists, writers and producers, the scope has expanded to several musical genres and to numerous territories: from Romania to Turkey, Poland and, as of January 2023, they have inaugurated their first office in Berlin, Germany.