Dunja Bajić is Label Leader for Artist and Label Services at Believe, leading the company’s operations in Romania.
She specializes in artist development, digital distribution, and strategic promotion for artists and labels. Before joining Believe and previously working as a Senior Promotion Manager in UMG, with local and international artists, she built her career in the PR & communications industry. Both as an in-house PR and within agency environments, she has lead communication strategies for brands across culture, lifestyle, and the creative industries.
Her expertise lies in blending music business knowledge and market and platform insights with strong digital strategy and creative direction.