Elena is an associate coordinating lawyer specialized in all TMT sectors, with a particular focus on Intellectual Property, Personal Data Protection, Gaming, Gambling, and Advertising.
With over 12 years of experience as a lawyer, she has represented clients operating in various industries, covering the entire range of services related to Intellectual Property, including advice on patents, utility models, service inventions, trademarks and branding strategies, as well as industrial designs/models, copyrights, and domain names.
Elena has been dealing with personal data protection issues since 2015 and over the years has deepened her knowledge and experience, becoming a specialist in this legal field. She has assisted clients by coordinating GDPR audit processes including mapping data processing activities, providing support in implementing compliance measures, consultancy services and representation in cases of security breaches, as well as delivering specialized data protection training for clients operating in various sectors. Elena has been very involved in various Legal Tech projects and even won the Special Focus award at the first Legal Global Hackathon where she and her team created a GDPR compliance platform.
Given her lifelong passion for Technology, inspired by her inventor father, her extensive experience in IT services contracts, software development and licenses, as well as her involvement in tech transactions and IP assets, Elena has become one of the most sought-after technology lawyers in Romania.
One of the special focuses worth mentioning is the Gaming sector, where Elena has been extremely active in recent years, assisting both gaming studios and publishers, developing a close relationship with the Romanian Game Developers Association (RGDA), and speaking at various gaming events, including the Dev.Play conference.
Elena is also specialized in Gambling, representing clients before the National Gambling Office (ONJN) for obtaining and renewing gambling operation licenses, as well as providing general regulatory legal advice to one of the largest Romanian gambling operators. Elena also regularly delivers specialized training in gambling law, offering clients a new, practice-oriented approach to regulatory issues.
Advertising is one of Elena’s specializations, as she constantly provides legal advice to various brands, PR agencies and well-known Romanian influencers. Her expertise includes reviewing marketing materials for both offline and digital campaigns, reviewing and negotiating advertising and marketing services contracts, also offering insights into the technical specifics of social media marketing services, as well as SEO and PPC services, with careful consideration of the inherent data protection implications.
Elena is highly involved in the development of several Legal Tech solutions aimed at ensuring clients’ compliance with specific legal restrictions, as well as platforms dedicated to legal professionals aimed at improving lawyers’ productivity by eliminating repetitive activities.