George Carabelea is the founder and creative force behind two of the most influential brands in Romania’s events and entertainment industry: Big Ideas, the BTL agency redefining brand experiences for the past 15 years, and Big Events, a leading production company for concerts, festivals, and large-scale shows for both artists and brands.
Among the most notable projects coordinated by George through Big Events are large-scale local productions such as Europa FM – Live pe Plajă, Liberty Parade, as well as innovative concepts like The Motans – Grand Concert, 5GANG – National Tour, Carla’s Dreams – Nocturn, and The Concert – Drive-In.
In recent years, George has played a key role in creating and scaling the Beach, Please! Festival, a project he supported from its earliest concept. Under his production leadership – and with a vision focused on delivering a complete festivalgoer experience – the event has grown into Romania’s largest urban music festival, attracting over 510,000 attendees across five days in 2024. The festival has become a benchmark not only nationally, but also in the European trap, hip-hop, and pop scene.
With a mindset rooted in innovation, collaboration, and high standards, George Carabelea continues to drive the professionalization of Romania’s live events industry.
At Mastering the Music Business, he will share insights into what it takes to build large-scale productions, what happens behind the scenes of a festival attended by hundreds of thousands, and what a meaningful, sustainable artist-producer partnership looks like in 2025.