A veteran of the live events industry in Romania, Laura Coroianu learned the secrets of organizing concerts and festivals on the go, during the first 6 editions of Cerbul de Aur Festival in the 90s, and then co-founded Emagic in 2000, in the Netherlands. The company opened its office in Bucharest in 2005 and since then has launched a constant pioneering action: the first sold-out stadium concerts in Romania (Depeche Mode, Madonna, Metallica etc.), the first multi-stage festival – B’ESTFEST and the first boutique festival in Romania, AWAKE, addressed to all creative communities, set on the Teleki Domain for its first editions, in the most beautiful baroque castle in Transylvania.
Since 2005, Laura and Emagic have organized concerts with over 1 000 international artists, from club concerts to large-scale festivals and stadium concerts, including Lady Gaga, Roger Waters, Red Hot Chilli Peppers, Queen + Adam Lambert, Sting or Guns N’ Roses.