Michael Frohoff is a passionate story advisor, founder, and CEO of Kruger Media GmbH. ‘Create. Share. Stories.’ is the method of the creative agency. The team communicatively puts clients such as Kia Motors, SoundCloud, Casio, Vevo, MTV, Estée Lauder, Sony Music, Lautsprecher Teufel, Gibson, and Deutsche Telekom in the spotlight. A focus of the agency is the 360° communications of music and brands partnership, whether it’s Ed Sheeran and Telekom, Paul van Dyk and Kia, Gabriela Montero and Casio or festivals such as Lollapalooza and the livestreaming powerhouse MagentaMusik360. Since the beginning Kruger Media promoted the biggest music TV shows like MTV EMAs, Top Of The Pops, Pop Idol, Opus, Klassik, featuring global superstars. Rihanna, Lady Gaga, and Black Eyed Peas to name a few.
Artist promotion is still a part of the team’s portfolio. The likes of Lenny Kravitz, Andrea Bocelli, and new french talent Suzane trust the skills of the agency. The team consisting of 25 experts is based in Berlin.
Michael lives with his family and two horses in Berlin. Previous stations have been club owner, radio presenter and press officer of a music festival. Most recently, Michael initiated the music marketing network Boost.