Mihaela Bute is the Global Head of Marketing and Partnerships at iSense Solutions, with over 17 years of experience in marketing across diverse companies and industries.
Currently active in the market research field, she leads data-driven strategic marketing initiatives, helping brands and event organizers understand consumer needs and sharpen their focus through actionable insights.
Her expertise spans strategic marketing, partnerships, and a deep connection to the events, music, and business event marketing sectors. Mihaela works with partners around the globe, driving strategic cross-market projects and acting as a connector between people, ideas, and opportunities.
Passionate about innovation and collaboration, Mihaela brings both vision and empathy to her work, always striving to deliver meaningful impact.