Nina Mathys is a self-proclaimed professional fangirl turned marketing strategist from Switzerland. She founded blank agency in 2024 on the belief that fans aren’t just an audience, but part of the story — now leading a small team helping artists fill the blank in their fan strategy and digital presence. She is also part of the communications team at m4music Festival.
Starting out with a One Direction fan page in 2013 that grew to 14K followers, Nina has since managed multiple organic fan accounts, gaining deep insights into fan culture and engagement. After running a popular fan account for Glass Animals, she now collaborates with the band and other artists including Good Neighbours, Hecht, NNAVY, and Kyle Alessandro. Her approach is to turn fans into creators, advocates, and active parts of an artist’s world.