Patricia Roxana Brohanschi began her journey in cultural entrepreneurship seven years ago, when she brought her first event startup, Showberry, to life. Since then, she has managed, promoted, and organized parties, events, and concerts that support artists from the underground scene, ranging from rock to jazz and even classical music.
In 2016, Patricia founded Rocanotherworld, the most beloved music festival in Iași, becoming its director and creating a space where artists can shine and people can come together to celebrate the better things in life. Shortly after, she took on the role of president at the NGO Creative Industries Association, where she built a team and launched projects close to her heart—not only in the cultural field, but also in education, social initiatives, and the environment.
She has always been a believer in saying “YES!”, which led her to become the co-founder of another festival in Iași in 2020 – Classix Festival, a classical encounter with a modern twist.
Over time, she has collaborated with numerous other event companies nationwide, acting as a local partner in major projects. Patricia’s love for music and art took shape in another pilot festival called Sinestezia, which took place in 2021. Patricia puts passion into everything she does and believes in universal good – when you do something from the heart, it’s impossible not to succeed.