Marielena Anghel has been in the music industry for the past three years, working as a Project Manager for artists such as Feli, Iova, Mark Stam, Cristian Porcari, and Villia at Hahaha Production. She has a strong interest in storytelling, film, photography, nature, and live performances, trying to combine these elements in her work.
Q: How does the music industry look like to you in 2024?
A: From my point of view, the music industry in 2024 is highly dynamic, with technological advancements and changes in consumer behaviors. Have you heard a song made with AI? I was amazed at how accurate it sounded. However, I don’t think that AI could replace the emotion and joy that an artist feels when composing a song and then transmitting it to the audience. I’m writing these words from a music camp by the seaside, and I want to share with you the joy I noticed in people’s eyes while they are writing. The energy I feel right now will not be replaced by technology.
While AI and technology will continue to play a significant role in the music industry, they will likely complement rather than replace the emotional and human aspects of music. Technology can enhance production, provide new tools for creativity, and offer innovative ways to distribute and experience music, but the core of music—the human connection and emotional expression—remains irreplaceable.
Q: What are the main challenges that a young person faces when starting out in the current music industry (in Romania)?
A: The first thing that crosses my mind is the importance of giving credit to young people and allowing them to make mistakes and learn from these experiences. I know that we are a generation with attention problems, bound to technology, prone to overthinking, and so on. But at the same time, we are the generation that is not afraid to take risks and make changes.
Q: What is the professional achievement of which you are most proud?
A: Perhaps the professional achievement I’m the most proud of is IOVA’s gig at Expirat Club last year. Alongside the band and my colleagues, we managed to create a full experience for the audience, both visually and sensorily. I watched the show from the Front Of House and had the chance to observe everyone’s reactions. It was pure happiness to be part of this.
Q: How does the future of the music industry (in Romania) look like to you?
A: The music industry in Romania is undergoing many changes, trying to keep up with global trends. This is largely due to the rapid advancement of technology, which influences how we compose and consume music. I notice that folklore increasingly influences mainstream music, which makes me happy. I believe this will always resonate with us, as we are a people deeply connected to our roots. Also, Romanian artists are increasingly collaborating with international musicians, producers, and labels. This not only broadens their exposure but also brings diverse influences into Romanian music, fostering innovation.
Q: How did you break into the music industry?
A: I was working at a news website, feeling stuck in a depressing monotony, when a friend of mine asked me to join her for a coffee. She asked about my feelings regarding my job, and I confessed that I felt lonely and lost. I should mention that this was during the pandemic, and I was working from my one-room home. After I told her that I was unhappy, she suggested I try working at a record label. I didn’t hesitate and took the opportunity. That was the moment my life changed completely. I started meeting a lot of new people, and since then, no day has seemed like the other.
Q: What piece of advice would you give to a young person dreaming of working in the music industry?
A: I would advise them to be open. This job is something you must actively pursue. When you enter this industry, it’s like throwing yourself into a sea without knowing how to swim, but you can stay afloat if you keep an open mind and heart.
