#30under30

Ștefan Hadăr (Associate & Booking Coordinator, Watermelon Agency)

Stefan Hadăr is an artist manager and booking agent, active in the music industry since the age of 19. Over the years, he has coordinated digital campaigns and was a booking & project manager at Agenția de Vise and Overground Music. He has worked with artists such as Tudor Chirilă/VAMA, VUNK, byron, PAULINA, and The Mono Jacks.

Currently, he is the manager and booking agent for E-AN-NA and ILINCA, and the founder of Balkanique Party. He’s also as the Conference Program Coordinator at Mastering the Music Business, Romania’s leading music business conference.

Q: What are the main challenges that a young person faces when starting out in the current music industry (in Romania)?

A: Although I feel like there are plenty of opportunities for a young person who wants to start out in the music industry, it’s not easy to stand out as a young person. I was lucky to work with people who listened to what I had to say and took my opinion into consideration, although I was in my 20’s when I got my first job. But, working with a wide range of people, it was difficult to be taken seriously as a person who just finished high school.

Q: What is the professional achievement of which you are most proud?

A: Each year comes with its highlights. This spring, for example, I’m very proud of the concert I co-organized at Arenele Romane for Paulina’s album release. Last year’s highlight was E-an-na’s album release and national tour. Certainly, next year will come with its challenges and achievements.

Q: How does the future of the music industry (in Romania) look like to you?

A: Honestly, from what I’m currently reading, I think that the next few years will be difficult, given the current economic and safety issues in Europe. I hope I’m wrong, but I expect that budgets for cultural events will be tight.

Q: How did you break into the music industry?

A: I first started working with a local artist from my hometown, Sibiu, who competed at the National Selection for Eurovision. I set up for him to go to Estonia and record a song written by a famous Estonian songwriter and then I managed the whole release. This was while I was still in high school and I learned about the music industry from books and interviews. Then, I moved to Bucharest and was hired by Carina Sava at Agentia de Vise, VAMA’s management and booking agency. I’m very thankful to have her as a mentor even today.

Q: What piece of advice would you give to a young person dreaming of working in the music industry?

A: I would advise anyone to be proactive and to try to maintain a balance between work and personal life. The music industry can easily require all the time you have.

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