I graduated from the Faculty of Letters – Romanian Language and Literature, Portuguese Language and Literature section. I studied in Portugal, but I decided to become a journalist. So from 2005-2008 I was a reporter in Constanta, at a local television station. I was a specialized reporter for the Army and flew helicopters, went on warships, took part in the first NATO exercises in the country, etc. In 2008 I moved to Bucharest and changed the military press to the glossy one and became the editor of an architecture and interior design magazine. In a short time, I became editor-in-chief of this magazine. But in 2012 I decided to give up the press and discover the secrets of PR. And I’ve been doing this ever since. And this passion for PR came together with the passion for organizing events. And music for me has always been a way to express my feelings, moods, experiences ever since I was 10 years old and I bought my first Metallica tape – it came naturally to do events that have a musical component. And I’ve been doing this since 2015.
I like to choose artists, to break the mold, to contribute to the spread of music in all environments, to be a promoter of the bands I like and to help them so that their message reaches other categories of public. And I think I manage to do it through the concerts we organize at NEPI Rockcastle in the 20 shopping centers we have in Romania.