Alex Coțofană serves as the Marketing Manager at Global Records, while also managing The Motans. With nearly a decade of experience, Alex has worked on developing and positioning some of the leading artists in the local industry.
With a background in communication and artist management, as well as a passion for visual arts, he gained experience coordinating Mihail’s rise from local artist to international fame, culminating in a platinum record in Italy.
Q: How does the music industry look like to you in 2024?
A: I believe this is the most exciting time since I began working in this field. The past few years have, in many ways, leveled the playing field and empowered artists significantly.
Q: What are the main challenges that a young person faces when starting out in the current music industry (in Romania)?
A: The primary challenge is the lack of available information, coupled with people’s occasional unwillingness to help. The local music industry is still rather new, especially compared to Western markets. We’re now seeing the first generation of employees with formal music industry education, but they are still quite rare, and their information often doesn’t always fit the current landscape.
Q: What is the professional achievement of which you are most proud?
A: That’s a tough question. It’s hard to choose because each achievement came at different moments in my life and held unique significance. However, it’s a tie between earning a platinum record in Italy with Mihail and helping to grow an incredible team here at Global Records.
Q: How does the future of the music industry (in Romania) look like to you?
A: Increasingly international. Just 20 years ago, we began achieving our first international breakthroughs, even with songs in our local language. Over the past two decades, our musical tastes and the quality of our releases have grown exponentially. I believe it’s only a matter of time before we have a string of Romanian international pop stars.
Q: How did you break into the music industry?
A: I began as a social media manager for a record label, with zero knowledge of the local music scene. However, I had a deep passion for music and a strong interest in understanding its ins and outs.
Q: What piece of advice would you give to a young person dreaming of working in the music industry?
A: What most people won’t tell you is that if you’re passionate about the music industry and sharp-witted, nothing can stand in your way.
