Currently, I wear multiple hats: I am an entrepreneur with a business specializing in event production and outdoor event logistics rentals. I work for the Sibiu International Marathon, where I also coordinate the production aspect of the event. Additionally, I collaborate with several festivals and events on production. In my free time, I travel around Europe to discover the latest trends. I am constantly on the lookout for new projects and challenges.
Q: How does the music industry look like to you in 2024?
A: I believe it is an incredibly fast-moving and constantly-changing field, where you need to adapt and innovate continuously, stay up-to-date with everything new on the market, and find solutions that no one has thought of before. The standards rise from year to year, and as you evolve and work with bigger names, the challenges grow. However, in my opinion, the feeling you get when you see an artist making waves on the stage of an event you’ve worked on for months and the audience is ecstatic is incomparable.
Q: What are the main challenges that a young person faces when starting out in the current music industry (in Romania)?
A: I think the biggest obstacle for young people is the reluctance of previous generations to accept new people, teach, mentor, and prepare them for what this industry truly means. In my experience, there are very few ones that are genuinely willing to share their knowledge with younger individuals that have the potential to carry the music industry and music events forward. As a woman starting out in this field, I’ve found even more barriers, finding it harder to secure mentors and guides to help navigate this world. Young people wanting to enter this industry need to continually prove that, even though they lack extensive experience, they have new ideas and perspectives that haven’t been tried before but could achieve spectacular results if given the necessary space.
Q: What is the professional achievement of which you are most proud?
A: I have many accomplishments to be proud of, having had the opportunity to work at some of Romania’s largest events, such as Untold, SummerWell, or ARTmania. However, what brings me the greatest fulfillment and satisfaction is the event I started with, the Sibiu International Marathon, because it’s not just an event. It leaves a lasting impact on the Sibiu community, changing things that wouldn’t be changed otherwise, and bringing various communities together.
Q: How does the future of the music industry (in Romania) look like to you?
A: I like to imagine that, in the future, the music industry will be more accessible from all points of view, both for artists and those working behind the scenes. It will be more inclusive, focusing on creating quality music rather than just chasing sales. I hope that, in the future, there will be fewer barriers, and I dare to say that proactive efforts will be made to attract younger generations to this industry, with a more formalized approach to learning the ropes. And I further dare to hope that, at some point in the future, young generations will be welcomed with open arms into this exciting world.
Q: How did you break into the music industry?
A: I discovered my passion for events and the music industry at 14 when I started volunteering. After my first event, I felt I couldn’t stop; I wanted to learn more and more about this field. After seven years of volunteering, I wanted to take on more serious roles. I started working at the Sibiu International Marathon as a volunteer coordinator. Later, I was given the chance to coordinate the entire event’s production, which opened the door to other types of events, where I coordinated the production or had various roles in this department.
Q: What piece of advice would you give to a young person dreaming of working in the music industry?
A: I would say they should keep an open mind to learning as much as possible and learning as much as they can from anyone willing to offer guidance. Always be on the lookout for potential opportunities and say yes to experiences in the early years of your career. You never know when the door you need will open, which could take you to the next level. Last but not least, I encourage anyone pursuing a career in this field to arm themselves with patience and perseverance. Although it is a fast-paced industry, everything moves more slowly when it comes to people that are already there.
